Large-format print and signage are less forgiving than a screen. A few simple checks prevent delays and disappointing results.
Use vector files for logos
Vector files, such as AI, EPS, SVG or vector PDF, scale to any size without losing quality. A logo saved from a website is usually too small to use.
Check image resolution
Photographs must be large enough for the final size. What is enough depends on viewing distance, so a billboard needs less detail per centimetre than a counter panel. If in doubt, send the original file and ask.
Set up colour properly
Screens use RGB, while print generally uses CMYK. Colours can shift between them, so supply brand references, such as Pantone numbers, where colour matters.
Allow for bleed and safe areas
Bleed is extra artwork beyond the cut line, so no white edge shows after trimming. Keep important text away from edges, folds and fixings. Your production team can confirm the amounts needed.
Convert fonts
Convert text to outlines, or include your fonts, so that the text does not change on another computer.
Proof everything
Check spelling, phone numbers and web addresses before approving. Mistakes are far cheaper to fix on a proof than on a finished sign.
